![]() This would mean that Dropbox would have to square-off against industry giant Microsoft Word 365 which holds ~95% of the market share in the enterprise space, which could be a difficult proposition, considering its generally favorable reception and overall value proposition. Currently, they are aiming to pry away enterprise level-customers customers from the incumbent solutions. ![]() One possible direction to move in is to change the current target market segment. ![]() Below are some of the many possible directions they can take: SMBs & Design Firms However, given the above, there are still many possibilities for Paper and Dropbox’s product offering to attract business customers. Dropbox Business compared to some key competitorsįurthermore there is a transition process when switching from legacy solutions to Dropbox, and in many enterprise situations, it could be a costly and timely affair.
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